about

I hope you enjoyed viewing my portfolio as much as I did bringing these extraordinary environments to life. My experience in creative leadership includes all phases of project ideation, design development and flawless execution. I am proud to have led talented teams who worked to drive strategic business initiatives in multiple types of retail formats and event environments. I am also grateful for the close collaboration with internal and external consultants all who have kept me inspired! 

design  
retail, displays, windows, environmental graphics, shop-in-shops, experiential events, fixture collections, pop-up shops, graphics, kiosk programs, workplace interiors, exterior signage, navigation & sign hierarchies, 2D & 3D props, seasonal décor, lighting direction, print collateral, digital media integration

development
ideation, creative direction, visual merchandising strategy, brand development, trend analysis, rollouts, art direction, digital content, floor planning & adjacencies, promotional assets, creative merchandising

management
talent, budget, process, resourcing, implementation, partnerships, expectations